Audience to actionA channel funnel with a specific next experiment.
Illustrative previews with fictional data. Your toolkit is generated for your business.BRIDGEPOINT FINANCE / GLOBAL
Consulting Toolkits
BRIDGEPOINT FINANCE
BRIDGEPOINT FINANCE / BUSINESS TOOLS
Marketing & sales
Move from audience insight to measurable growth.
Browse the collection
Marketing & sales
Marketing leads, founders and sales teams
Move from audience insight to measurable growth.
9 componentsIllustrative previews with fictional data. Your toolkit is generated for your business.
Assumptions and fictional examples are labelled; no financial forecast is guaranteed.
Audience to action
Buyer snapshotNeeds, context and buying friction for one segment.
Illustrative previews with fictional data. Your toolkit is generated for your business.
Pricing choiceThree approaches weighed against value and fit.
Illustrative previews with fictional data. Your toolkit is generated for your business.
Sales stagesA practical opportunity review, not a forecast.
Illustrative previews with fictional data. Your toolkit is generated for your business.
Go-to-market sequenceA focused launch with owners and checkpoints.
Illustrative previews with fictional data. Your toolkit is generated for your business.
Campaign signalsA small set of measures tied to the brief.
Illustrative previews with fictional data. Your toolkit is generated for your business.components
Included formats
Go-to-market plan
Coordinate target buyers, offer, channels, launch and measures.
Word
Buyer personas
Describe priority customer needs, context, barriers and decisions.
PowerPoint
Pricing strategy worksheet
Compare pricing approaches against value, costs and customer context.
Excel
Sales pipeline
Track opportunities through stages, next steps and ownership.
Excel
Campaign brief
Align audience, message, channels, timing and success measures.
Word
Content calendar
Schedule topics, formats, channels, owners and publication dates.
Excel
Brand messaging guide
Set positioning, proof points, voice and reusable messages.
Word
Sales playbook
Equip a team with qualification, conversation and follow-up guidance.
Word
Marketing performance review
Review campaign outcomes and learning using reported metrics.
PowerPoint